In North America, no battle between online retailers is bigger than Amazon vs. Walmart, and the two companies have taken dramatically different approaches to one of the most important topics in web sales for 2026: agentic commerce.
The two strategies taking shape at these companies underscore their different histories, strengths and opportunities to grow as they seek to increase market share across the spectrum of merchandise categories in which they sell. In the meantime, the choices they make have the potential to shape the future of online grocery sales at both companies.
