Want 10M followers?

First, quit your gig.

Then buy a laundromat.

That was Codie Sanchez' playbook.

She closed out New Media Summit and I'm not sure the room has recovered yet.

When Codie quit her lucrative career in private equity and started making content about "boring businesses"…

Everyone thought she was insane.

Now she has 10M+ followers, 1M+ newsletter subscribers, has helped over 100,000 people buy a business.

Revenue details are not publicly disclosed…

But in our session, she mentioned doing $100M+ in sales. Based on her audience and team size, that's credible.

Here's what stood out from Codie's session:

Attention is the highest form of leverage.

Codie's thesis: Naval's famous three types of leverage — labor, capital, code — are missing a fourth.

Attention.

And right now, it's the most valuable of all.

She broke down why and how she layers all four together.

There are only two ways to build an audience authentically.

You're either an expert teaching what you know, or a beginner documenting the journey.

Both work.

The only thing that doesn't work is faking the first when you're actually the second.

As she put it: "Those are the people with expensive cars pretending to be something because they don't have any proof."

Content is infrastructure, not marketing.

Most people treat content as top of funnel.

Codie treats it as the engine of her entire business — a flywheel where content drives advisory clients, advisory drives investment opportunities, and investments become more content.

She walked through how this actually works across all her businesses.

Side note: Most people don't understand how Codie makes money. She broke down EXACTLY how her business model works in this session at New Media Summit.

No paid ads for the first year. Ever.

Her rule for every business she's started: "If we're not good enough to get customers organically, we don't have a product."

She only turns on paid after she knows the product works.

Raise your prices.

If she could tell every founder one thing about monetization, it's this:

"They are never high enough. You don't raise them often enough."

She shared what happened with her first $99/year product…

And why selling to your thousand true fans at premium prices beats selling cheap to everyone.

Her take on AI was one of the most sobering moments of the whole event.

Codie compared the current moment we're in to the last lifeboat off the Titanic.

She said something worth considering…

That we've never had a technology with a pre-existing infrastructure layer that allows it to spread this fast.

There's more Codie covered that are best for the recordings — including:

How she structures her advisory funnels, why she only takes 2% of applicants, and her "show don't tell" content strategy that drives everything.

…and much, much more.

The New Media Summit recording bundle is still $399, but not for long.

Pre-order price goes up tomorrow at midnight.

— Matt

P.S. Codie closed the event by telling the room: "Find a little group of people who are crazy in your same way." That's what New Media Summit is.

Now you can watch all of it.

P.P.S. Remember, here's everything you get when you pre-order: Session Recordings, All Presentation Slides, Full Transcripts, and All Speaker Resources plus you'll get these pre-order bonuses: Newsletter Marketing Summit 2025 Recordings, Audience Camp 2025 Recordings, and NMS Bonus Pack.

That's $1,997 in bonuses — yours free with the pre-order.

One more thing: I just asked my team about the status of event recordings.

There are only 2 more videos to edit so you should be able to access all recordings and slides tomorrow morning (if you order now).