Want 10M followers? |
First, quit your gig. |
Then buy a laundromat. |
That was Codie Sanchez' playbook. |
She closed out New Media Summit and I'm not sure the room has recovered yet. |
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When Codie quit her lucrative career in private equity and started making content about "boring businesses"… |
Everyone thought she was insane. |
Now she has 10M+ followers, 1M+ newsletter subscribers, has helped over 100,000 people buy a business. |
Revenue details are not publicly disclosed… |
But in our session, she mentioned doing $100M+ in sales. Based on her audience and team size, that's credible. |
Here's what stood out from Codie's session: |
Attention is the highest form of leverage. |
Codie's thesis: Naval's famous three types of leverage — labor, capital, code — are missing a fourth. |
Attention. |
And right now, it's the most valuable of all. |
She broke down why and how she layers all four together. |
There are only two ways to build an audience authentically. |
You're either an expert teaching what you know, or a beginner documenting the journey. |
Both work. |
The only thing that doesn't work is faking the first when you're actually the second. |
As she put it: "Those are the people with expensive cars pretending to be something because they don't have any proof." |
Content is infrastructure, not marketing. |
Most people treat content as top of funnel. |
Codie treats it as the engine of her entire business — a flywheel where content drives advisory clients, advisory drives investment opportunities, and investments become more content. |
She walked through how this actually works across all her businesses. |
Side note: Most people don't understand how Codie makes money. She broke down EXACTLY how her business model works in this session at New Media Summit. |
No paid ads for the first year. Ever. |
Her rule for every business she's started: "If we're not good enough to get customers organically, we don't have a product." |
She only turns on paid after she knows the product works. |
Raise your prices. |
If she could tell every founder one thing about monetization, it's this: |
"They are never high enough. You don't raise them often enough." |
She shared what happened with her first $99/year product… |
And why selling to your thousand true fans at premium prices beats selling cheap to everyone. |
Her take on AI was one of the most sobering moments of the whole event. |
Codie compared the current moment we're in to the last lifeboat off the Titanic. |
She said something worth considering… |
That we've never had a technology with a pre-existing infrastructure layer that allows it to spread this fast. |
There's more Codie covered that are best for the recordings — including: |
How she structures her advisory funnels, why she only takes 2% of applicants, and her "show don't tell" content strategy that drives everything. |
…and much, much more. |
The New Media Summit recording bundle is still $399, but not for long. |
Pre-order price goes up tomorrow at midnight. |
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— Matt |
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 | Back stage at the event with several attendees |
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P.S. Codie closed the event by telling the room: "Find a little group of people who are crazy in your same way." That's what New Media Summit is. |
Now you can watch all of it. |
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P.P.S. Remember, here's everything you get when you pre-order: Session Recordings, All Presentation Slides, Full Transcripts, and All Speaker Resources plus you'll get these pre-order bonuses: Newsletter Marketing Summit 2025 Recordings, Audience Camp 2025 Recordings, and NMS Bonus Pack. |
That's $1,997 in bonuses — yours free with the pre-order. |
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One more thing: I just asked my team about the status of event recordings. |
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There are only 2 more videos to edit so you should be able to access all recordings and slides tomorrow morning (if you order now). |
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