It’s Easy. It’s Breezy. It’s All New.

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About this template

This promotional email from Allbirds highlights the new "Varsity Airy" shoe collection. The email focuses on the breathable, lightweight design made from natural materials, perfect for those seeking comfort and sustainability.

Audience: Eco-conscious consumers, active individuals
Products: Lightweight, breathable footwear
Call to Action: Direct links to shop women's and men's collections

It features a clean, image-heavy layout showcasing multiple product shots and emphasizes the new open-knit mesh. Ideal for fashion and sustainable retail brands.

Preview

Our new Varsity Airy is built to breathe. Deeply. Courtesy of our all new—light as air—open knit mesh. Still made from trees. Now, even breezier. It’s truly a breath of fresh air.