The #1 reason ecommerce brands stay on the wrong ESP isn't loyalty.
It's fear of migrating.
I've seen it hundreds of times in nearly a decade of doing ecommerce email. A brand knows their ESP is underperforming. They're overpaying. Deliverability is slipping. Support is nonexistent.
But they stay. Because migrating flows, segments, templates, and contacts while your email channel is actively generating revenue feels like one wrong move away from breaking everything.
And honestly? That fear isn't irrational.
I've helped brands through migrations. When it's done wrong, it's ugly. Broken flows. Lost segments. Revenue dipping for weeks while you scramble to rebuild what you had. It's the reason most brands would rather stay and overpay than risk the switch.
Omnisend just did something smart.
Their leadership team actually tried migrating themselves. Manually. The whole process.
They hated every minute of it.
So they built a Kickstart service that handles the entire migration for you. Workflows, segments, forms, templates, contacts. Done in 5 days. Included on all paid plans.
No guesswork. No "hope I didn't break my welcome flow." No lost revenue while you figure out a new platform.
If you've been putting off switching ESPs because the migration is what's stopping you, this removes that excuse entirely.
Check it out.
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