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Established in 2000, John Varvatos entered the luxury menswear scene with a manifesto: to infuse the audacious spirit of rock with pioneering design.

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Our New York City flagship, located at 315 Bowery—formerly the sacred grounds of CBGB–now preserves the echoes of rock legends while showcasing our skillfully crafted collections amidst its storied walls. This venue, like our garments, celebrates the unfiltered essence of iconic rock heritage with masculine modernity, creating a haven where defiant glamour thrives in our boutiques from North America to Europe.