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HARD LAUNCH

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About this template

This product launch email from Rent the Runway introduces a new campaign showcasing diverse styles.
  • Audience: Fashion enthusiasts
  • Tactics: Lifestyle imagery, product grids, calls to action for different style edits
  • Use Case: Driving engagement and sales for new collection highlights.

Tags

#promotional#ecommerce#product_grid#none#multiple_buttons#fashion#energetic#en#us#brand_colors

Preview

See how real members own their day | Rent the Runway gives you access to thousands of designer styles for less than the price of one. Finally, a closet that moves and grows with you, no matter what.
Rent The Runway

Plans starting at $65 with code: LUCKY

Own Your Day
We just launched our latest campaign, and brought you with us! Meet the members who make owning their day easy.
Ali’s the social butterfly of the group—the one everyone asks, “Where did you get that?” Think bold and fun pieces everyone covets.
Ali’s the social butterfly of the group—the one everyone asks, “Where did you get that?” Think bold and fun pieces everyone covets.
Rent Ali’s Edit
Rent Ali’s Edit
Rent Ali’s Edit
Rent Ali’s Edit
Chelsea keeps her mornings effortless—so she can focus on what actually matters. Her secret? Easy pieces that still look polished.
Chelsea keeps her mornings effortless—so she can focus on what actually matters. Her secret? Easy pieces that still look polished.
Rent Chelsea’s Edit
Rent Chelsea’s Edit
Rent Chelsea’s Edit
Heather flirts with florals, flowy dresses—and her husband. RTR keeps date nights fresh, so she always gets it right.
Heather flirts with florals, flowy dresses—and her husband. RTR keeps date nights fresh, so she always gets it right.
Rent Heather’s Edit
Rent Heather’s Edit
Rent Heather’s Edit
Lindsay maxes out her PTO every year with a new wardrobe that reflects her destination—preferably somewhere sunny.
Lindsay maxes out her PTO every year with a new wardrobe that reflects her destination—preferably somewhere sunny.
Rent Lindsay’s Edit
Rent Lindsay’s Edit
Rent Lindsay’s Edit
Rent Lindsay’s Edit
Camille puts the business in business casual. These pieces give her that extra edge to say, “per my last email,” with ease.
Camille puts the business in business casual. These pieces give her that extra edge to say, “per my last email,” with ease.
Rent Camille’s Edit
Rent Camille’s Edit
Rent Camille’s Edit
Rent Camille’s Edit

Rent the Runway | 10 Jay St | Brooklyn, NY 11201

Terms of Service     Privacy Policy    

© 2026 RENT THE RUNWAY, All Rights Reserved

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $64.50 (+tax) for 5-item full subscription closet (1st mo. only), (B) to $82.00 (+tax) for 10 items (1st mo. only), (C) to $112.00 (+tax) for 15 items (1st mo. only), (D) to $137.50 (+tax) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 3/24/26 at 3AM EDT. Code must be redeemed by 3/24/26 at 3AM EDT. Cannot be applied to purchase of PRO, one-time Reserve orders, membership fees, existing orders, or other items for sale. No cash value. Cannot be combined with other offers unless otherwise noted. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Void where prohibited. Offer may be modified or cancelled at any time. Code applies the following discount on eligible purchases of subscription rental items and/or purchase order items: (A) 40% off qualifying items priced $140 or more, prior to the application of any discounts, fees, or taxes. Code valid for purchase of qualifying item(s) selected by RTR in its sole discretion. Purchases of subscription rental items currently at home with subscriber are FINAL SALE and cannot be returned or exchanged. Code applies to one individual item, not an entire order containing multiple items. Excludes new arrivals within 90 days. Offer may be modified or cancelled at any time. Code applies the following discount on eligible purchases of clearance 'Final Sale' orders items: (A) 50% off qualifying items priced $100 or more, prior to application of any discounts, fees, or taxes. Additional taxes + shipping may apply. Purchases of Final Sale items are FINAL SALE and cannot be returned or exchanged. Code must be redeemed by 3/24/26 at 3AM EDT. Cannot be applied to purchase of PRO, one-time Reserve orders, membership fees, existing orders, or other items for sale. No cash value. Cannot be combined with other offers unless otherwise noted. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Void where prohibited. Offer may be modified or cancelled at any time.

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