This
promotional email from Bloomingdale's offers a "Friends & Family" discount of 25% off. It includes a strong hero image highlighting the offer, followed by a product grid showcasing various fashion categories like women's, shoes, handbags, and men's apparel. The layout also features a dedicated section for Loyallists, emphasizing free shipping benefits and encouraging sign-ups.
- Purpose: Drive sales during a special promotional period
- Audience: Existing and potential Bloomingdale's customers, especially Loyallists
- Tactics: Percentage-off discount, loyalty program benefits, clear product categories