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For the moms who aren’t just moms

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This Mother's Day campaign from Rent the Runway promotes a curated collection of stylish yet practical outfits.
  • Audience: Moms seeking fashionable, time-saving wardrobe solutions.
  • Feature: "Chelsea's Edit" highlights versatile pieces for various occasions.
  • Benefit: Offers an easy way to look put-together while managing busy schedules.
The email also includes a special promotional code for new memberships, making high-end fashion more accessible.

Tags

#promotional#ecommerce#product_grid#multiple_buttons#fashion#mothers_day#light#shop_now#en#us#warm

Preview

Rent for quality mom time and quality me time | Rent the Runway gives you access to thousands of designer styles for less than the price of one. Finally, a closet that moves and grows with you, no matter what.
Rent The Runway

Plans starting at $65 with code: LUCKY

“sane at school drop-off”
Hey, I’m Chelsea! This edit is carefully curated for the moms who aren’t just moms—so we can look put together while saving time for what matters most.
Rent Chelsea’s Edit
Vale Jacket
Agoura Long Denim Shorts
Cabas Bag
Rent Her Looks
Rent Chelsea’s Edit
Striped Jacquard Polo Top
Flight Wide Leg Pants
Duskfall Tortoise Brown Mono Sunglasses
Twill Pant In Pony Hair
Cloud Cashmere Short Sleeve Polo
Titouan Jacket
Sea Garden Quilted Jacket
Ziggy Silverado Straight Leg Jeans
Light Blue Denim Jacket With Contrast Collar
Rent Now
“My go-to outfit is comfortable enough for mommy mode, but still looks elevated.”
DOWNLOAD THE APP
DOWNLOAD THE APP

Rent the Runway | 10 Jay St | Brooklyn, NY 11201

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© 2026 RENT THE RUNWAY, All Rights Reserved

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $64.50 (+tax) for 5-item full subscription closet (1st mo. only), (B) to $82.00 (+tax) for 10 items (1st mo. only), (C) to $112.00 (+tax) for 15 items (1st mo. only), (D) to $137.50 (+tax) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 4/1/26 at 3AM EDT.

Code must be redeemed by 4/1/26 at 3AM EDT. Cannot be applied to purchase of PRO, one-time Reserve orders, membership fees, existing orders, or other items for sale. No cash value. Cannot be combined with other offers unless otherwise noted. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Void where prohibited. Offer may be modified or cancelled at any time.

Code applies the following discount on eligible purchases of subscription rental items and/or purchase order items: (A) 40% off qualifying items priced $140 or more, prior to the application of any discounts, fees, or taxes. Code valid for purchase of qualifying item(s) selected by RTR in its sole discretion. Purchases of subscription rental items currently at home with subscriber are FINAL SALE and cannot be returned or exchanged. Code applies to one individual item, not an entire order containing multiple items. Excludes new arrivals within 90 days. Offer may be modified or cancelled at any time.

Code applies the following discount on eligible purchases of clearance 'Final Sale' orders items: (A) 50% off qualifying items priced $100 or more, prior to application of any discounts, fees, or taxes. Additional taxes + shipping may apply. Purchases of Final Sale items are FINAL SALE and cannot be returned or exchanged.

Code must be redeemed by 4/1/26 at 3AM EDT. Cannot be applied to purchase of PRO, one-time Reserve orders, membership fees, existing orders, or other items for sale. No cash value. Cannot be combined with other offers unless otherwise noted. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Void where prohibited. Offer may be modified or cancelled at any time.

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