This
last-chance promotional email from Velvet by Graham & Spencer creates urgency for new subscribers to complete their first purchase with a 15% discount code. A rich product grid highlights nine men's and women's pieces — from cardigans and henleys to skirts and polos — styled on a warm cream and taupe palette that reflects the brand's premium positioning.
- Audience: new subscribers to a premium fashion label
- Tactics: urgency headline, exclusive discount code JOINUS15, dual shop CTAs
- Layout: hero banner + 3x3 product grid + category footer navigation
