This
celebrity-driven promotional email from Lucky Brand spotlights the Addison Rae collaboration alongside new seasonal denim shorts and styles for both men and women. A bold hero image anchors the layout, leading into a curated two-column product grid showcasing styles like the Legacy, Manifest, Gauze Beach Short, and more.
- Audience: fashion-forward denim and lifestyle shoppers
- Tactics: celebrity endorsement, product grid, spring sale promo code (30% off $150+)
- Use case: seasonal collection launch paired with a limited-time discount to drive conversions