This
spring promotional email from maurices celebrates the brand's 95th birthday weekend with a 30% off sitewide event and BOGO 50% off storewide deals. A dedicated spring whites editorial section showcases breezy seasonal styles with lifestyle imagery and dual shop-now CTAs.
- Audience: women's casual and plus-size fashion shoppers in the US
- Tactics: sitewide percentage discount, BOGO storewide, seasonal trend editorial
- Extras: free shipping banner, credit card signup incentive, store locator, category navigation