App download incentive email from Bloomingdale's drives mobile adoption through loyalty program benefits and free shipping offers. Features Loyallist free shipping, orders over $150 qualify, multi-category shopping (women, shoes, beauty, home, jewelry), and buy online pickup in store option. Effective for retail customer acquisition and loyalty program engagement.
- Audience: Fashion retail customers, Loyallists
- Tactics: app download incentive, loyalty perks, free shipping, product categories