🕶️ Future Vision: Matthew M. Williams joins Oakley as the new Creative Director of Apparel, Footwear, and Accessories, aiming to elevate the brand's gear to the same innovative heights as its iconic eyewear.
🤝 Creative Synergy: The 1017 ALYX 9SM founder reunites with longtime collaborator Travis Scott, who serves as Chief Visionary Officer, to transform abstract feelings and subcultural energy into high-performance physical products.
🛠️ Archival Innovation: By tapping into Oakley’s secretive design history and hardware-heavy catalog, Williams plans to craft hyper-relevant collections that respect the brand's fifty-year heritage while introducing a disruptive new aesthetic language.
🚢 All Hands on Deck: After teasing attendees with a “Bianchetto Kit” paint bucket invitation, the fashion house took over a massive shipyard in Shanghai to debut its Fall/Winter 2026 collection.
🌃 Paris After Dark: Under the creative direction of Glenn Martens, the runway transformed into an after-hours Parisian flea market—a surreal world where living porcelain dolls, destroyed tapestries, and Edwardian silhouettes are obsessively repurposed.
⏳ Imprinted by Time: The concept of “garment memory” is explored by gluing unwearable vintage dresses to a fabric base and ripping them off to leave an imprint, or by restoring a six-meter-long Edwardian dress and molding its layers together with beeswax.
🎧 The Originator: Supreme partners with the estate of the late Robert Earl Davis Jr. to celebrate his monumental influence as the pioneer of the hypnotic chopped and screwed sound.
👕 The Gear: This commemorative capsule features a range of graphic-heavy apparel including football jerseys, branded hoodies, and a collectible bobblehead featuring the legendary artist.
📦 The Release: The entire tribute collection is scheduled to debut globally on April 2nd with a follow-up launch across Asian markets arriving two days later.
🦇 Another Night in Gotham: Drake’s October’s Very Own has announced a new apparel collection in partnership with DC Comics.
⛔ "please, stop ✋🏻" — @lecamorim on COMME des GARÇONS HOMME PLUS taking on the Nike Air Max Dolce and stripping it right back.
⚡ Powered by Pikachu: Pokémon and PUMA are officially teaming up for a new collaborative 2026 Spring/Summer collection.
🪼 "Balenciaga’s from aliexpress" — @c.abravo on Pharrell stepping out at the 2026 MOBO Awards in Manchester wearing the adidas VIRGINIA Adistar Jellyfish in a new tan colorway.
