Stacked-discount promotional email from Lands' End targeting linen collection buyers.
- 40% off base discount plus extra 15% off incentive
- Free shipping on orders over $50 to increase cart value
- Multi-category navigation (Swim, Women, Men, Kids, Shoes, Home)
Designed for seasonal sales, clearance pushes, and existing customer engagement. Uses proven retail tactic: layering percentage discounts with a free shipping threshold significantly boosts conversion rates and average order value among email subscribers ready to purchase.