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HALF OFF your first month

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About this template

Rent the Runway's 50% off first month acquisition email drives new subscription signups with a limited-time promotional offer. Features exclusive code BLOOM for half-price entry ($65 instead of $129 for 5 items/month). Seasonal spring campaign ("Spring just got 50% brighter") leveraging lifestyle imagery and transparent pricing comparison to convert fashion enthusiasts.
  • Targets women seeking affordable designer wardrobe access
  • Combines scarcity and seasonal timing to drive email conversions
  • Multi-image layout emphasizes rental value proposition and luxury brand lifestyle

Tags

#promotional#ecommerce#multiple_buttons#sign_up#fashion#energetic#spring#single_column#en#us#brand_colors

Preview

Spring just got 50% brighter 🌸 | Rent the Runway gives you access to thousands of designer styles for less than the price of one. Finally, a closet that moves and grows with you, no matter what.
Rent The Runway
Why buy when you can rent?

Wear more and spend less with code: BLOOM

Join Now
5-items/month $65 REG $129
Join Now
DOWNLOAD THE APP
DOWNLOAD THE APP

Rent the Runway | 10 Jay St | Brooklyn, NY 11201

© 2026 RENT THE RUNWAY, All Rights Reserved

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $64.50 (+tax) for 5-item full subscription closet (1st mo. only), (B) to $82 (+tax) for 10 items (1st mo. only), (C) to $112.00 (+tax) for 15 items (1st mo. only), (D) to $137.50 (+tax) for 20 items (1 mo. only) for qualifying new, rejoining and paused subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 5/1/26 at 3AM EST. any time.

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