Mix-and-match swim email targets swimwear shoppers with tiered discounts encouraging customizable purchases. Customers build personalized looks by pairing tops and bottoms at 50% off swim, 40% off sitewide, plus free shipping over $50. Tactic: product pairing strategy drives higher average order values.
- Customizable combinations
- Stacked discounts (50%+40%+shipping)
- Urgency-driven promotional tone