Spring sale email for Lucky Brand. Targets fashion shoppers with layered discount strategy: primary offer of up to 50% off seasonal spring styles captures immediate sales; secondary SMS signup incentive (15% discount) builds subscriber list and future engagement. Proven two-tier approach combines seasonal merchandise promotion with customer acquisition and SMS channel development.
- Primary offer: 50% off spring styles
- Secondary incentive: 15% off next purchase via text signup
- Strategy: Multi-channel customer acquisition