Plant pack promotion from Thompson & Morgan targeting
budget-conscious UK gardeners. Offers plant packs at £7 each with mix & match flexibility—100+ flower and vegetable varieties available for spring planting season. Strategic campaign tactic: low entry-price bundling with customizable combinations to increase basket size, drive bulk purchases, and maximize customer lifetime value through accessible pricing and high personalization appeal to cost-conscious plant enthusiasts.
- 100+ varieties to mix & match
- £7 per plant pack
- Budget bulk-buying incentive