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Our cotton sale ends tonight! ⏰

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About this template

Last-chance cotton sale email leverages deadline urgency and scarcity psychology to boost conversions. Uses 40% discount announcement with clock emoji and 'ends tonight' copy to create time pressure.
  • Targets deal-conscious, price-sensitive subscribers
  • Time-pressure tactics to compel immediate purchases
  • Hard deadline combined with explicit discount
Ideal for e-commerce retailers running flash sales and seasonal clearance events. Combines visual urgency signals, specific discount amounts, and hard deadlines to drive swift purchase decisions from customers who respond to scarcity messaging before inventory depletes or promotion expires.

Tags

#promotional#ecommerce#none#fashion#energetic#single_column#light#shop_now#en#us

Preview

Don't miss 40% off last chance cotton!
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Save 40% off cotton fabrics

40% off last chance cotton ends tonight!






Our last chance cotton sale ends tonight! Don’t miss out on saving 40% off a huge range of high quality cotton fabrics, with designer fabrics from the likes of Atelier Brunette, Art Gallery, Fableism, Mind the MAKER and more included in the sale.






Use the code LOVECOTTON to save 30% off all end-of-line cotton fabrics, Craft Club members save 40%. Not a member? Join today and start saving immediately!

SHOP THE SALE






*Offer ends Monday 13th April

Storrs London Egyptian Cotton Lawn Fabric Pastels
Cotton Denim
Cotton Poplin
Cotton Sateen
Cotton Jersey
Cotton Canvas
 
Merchant & Mills




New patterns from Merchant & Mills





New patterns have arrived from Merchant & Mills! These stylish patterns are designed to be versatile and practical garments that will easily fit into your day-to-day wardrobe.

MERCHANT & MILLS PATTERNS
Merchant and Mills Paper Sewing Pattern Lilian Dress
Minerva Core Range Cotton Voile Fabric Light Green





The Lilian Dress is a simple, versatile design with minimal seam lines. Designed so it can be worn as a slip under dresses, it features a V-neckline, bust darts for shaping and a relaxed fit that skims the body. Comfortable and breezy, you could also wear it as a nightdress, or a simple sun dress.






Why not pair it with our light and breathable Core Range Cotton Voile?

LILIAN DRESS
Merchant and Mills Paper Sewing Pattern Nevis Skirt
Ready Steady Sew





Designed to be comfortable and practical, the Nevis Skirt is a timeless walking skirt style with two fastening options. For an easier sew, you can choose lighter weight fabrics with the simple tie waist. If you like a challenge, try thicker utility fabrics paired with the button fastening.





We think this will make a great spring skirt when sewn up in our Core Range 255gsm Stretch Yarn Dyed Denim.

NEVIS SKIRT
Merchant and Mills Paper Sewing Pattern Francli Weekender
Jacquard Canvas Fabric Multi 8





The Francli Weekender Bag is the latest collaboration between Merchant & Mills and Francli Craftwear. This perfect pack for weekend adventures can be made in two sizes and includes a lining and pockets on the inner and outer of the bag.





Sew it up in a hardwearing fabric, such as our Jacquard Canvas.

FRANCLI WEEKENDER BAG
 
Save over 70% off Cloud 9 fabrics



Save over 70% off Cloud 9 fabrics





Right now, you can save over 70% off a great selection of organic fabrics from Cloud 9. Choose from a beautiful range of prints and basecloths, perfect for dressmaking, quilting, bagmaking, homewear projects and more.





There’s no code required, all prices are reduced on site. Plus, Craft Club members save an additional 10%. Not a member? Join today!

CLOUD 9 FABRICS
Cloud 9 Fabrics Organic Rayon Challis Fabric





Organic Rayon Challis

Cloud 9 Fabrics Organic 100% Cotton Poplin Fabric





Organic 100% Cotton Poplin

Cloud 9 Fabrics Organic Wide Cotton Sateen Fabric





Organic Wide Cotton Sateen

Cloud 9 Fabrics Organic Rayon Challis Fabric





Organic Rayon Challis

 
How to sew reverse applique



How to sew reverse applique





In this video, Jo takes you through the art of reverse appliqué, showing how to create layered designs with a professional finish. It’s a clever technique that adds texture and interest to garments or home projects, perfect for taking your sewing up a notch.

WATCH NOW
 
John Kaldor Portia ITY Silky Stretch Knit Fabric Pink & Blue

John Kaldor ITY - £6.99 a metre

In today’s Deal of the Day you can pick up this John Kaldor ITY Silky Stretch Knit fabric for just £6.99 a metre.

There’s no code required and Craft Club members save an additional 10%.

GET THE DEAL
 
Join the Minerva Craft Club











Save 10% all year round










Fancy saving 10% off all your patterns and fabrics for 12 months? Then join the Minerva Craft Club today.










For a one-year’s membership fee of £20 you’ll automatically save 10% off all purchases at Minerva. This discount is always on top of any sale prices, special offers, discount or promotions we run, so you're always saving!











Plus when you join, Minerva will donate 10% of your subscription fee to charity as part of our 'giving back' scheme. Throughout the year we make donations to support local, national, and global charities. Find out more about the charities we've donated to so far here.

JOIN TODAY
 

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