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$159 billion is sitting in HSA accounts right now.

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HSA Engagement Email Campaign leveraging the compelling $159 billion dormant account statistic to drive employee action on healthcare savings. This template activates employees with untapped Health Savings Account balances and promotes tax-efficient spending strategies. Designed for benefits communication teams running mid-year account reviews or year-end optimization campaigns with data-driven persuasion.
  • Uses market statistics to create urgency and credibility
  • Educates employees on tax-advantaged spending strategies
  • Targets high-value dormant account holders

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#promotional#fintech#professional#none#learn_more#modular#light#en#us

Preview

Are you spending your dollars on the right things? ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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HSA statistics, facts, and research for 2026.
HSA statistics, facts, and research for 2026.

Right now, 40 million Americans have a Health Savings Account (HSA). Combined, those accounts hold $159 billion, and that number grew 16% just in the last year.

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That's a lot of money earmarked for health, and many people have no idea what they're allowed to spend it on.

Browse HSA-Eligible Products

How to use your HSA.

HSA adoption is surging, especially among younger Americans. 56% of Gen Z and 50% of Millennials now have an HSA, making them the most HSA-active generations in history.

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But here's what's also true: the average account balance is $2,649 and a lot of that money either sits or is spent on reactive care like prescriptions. 

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Here's what most people don't realize: your HSA isn't just for sick care. It's one of the most flexible health spending tools available, if you know how to use it.

Read the 2026 HSA Statistics Blog

What $159 billion could actually buy.

The list of HSA-eligible expenses is longer than most people think. Beyond the obvious things, qualified customers can use their HSA on:

Fitness & Recovery: Gym memberships, cold plunge, sauna

Health Tech: Wearables, health trackers, metabolic testing

Mental Health: Therapy, meditation apps, stress management programs

Sleep: Mattresses, pillows, and programs that treat sleep disorders

Preventive Care: Advanced lab testing, health coaching, nutrition counseling

The important point: many of these products and services require a Letter of Medical Necessity (LMN) from a licensed provider. That's where Truemed comes in.

See What Truemed Unlocks

What’s in Kathrin Hamm's health stack?

We caught up with Kathrin Hamm, Founder & CEO of Bearaby, to hear how she structures her health stack. Here’s what she told us. 

Shop Bearaby
Number one icon

The Morning

"Morning starts slowly for me. I try to ease into the day rather than rush into it. I'll take a few quiet moments before reaching for my phone, have some water, and get outside for natural light. It's a simple way to wake up my body gently and set the tone for the day."

Morning Light: "Getting natural light early in the day helps regulate my rhythm and supports better energy and sleep."

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Hydration: "A simple daily anchor. Staying hydrated supports how I feel, think, and move throughout the day."

Number two icon

Throughout the Day

"I like to keep things intuitive. Throughout the day, I'll build in small pauses to reset, whether that's stepping outside, stretching, or just taking a few deep breaths. Movement is something I listen to rather than plan too rigidly. Some days it's a long walk, other days it's something softer."

Garmin: "I use it as a gentle check-in. It helps me stay aware of my sleep and recovery, without overthinking it."

Number three icon

The Evening

"Evening is when I become most intentional. I think of it as a transition into rest. I dim the lights, step away from screens, and create a calm, quiet environment that helps my body slow down."

Intentional Wind-Down: "Dimming the lights, reducing stimulation, and creating a calm space in the evening helps signal to my body that it's time to rest."

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My Weighted Blanket: "This is at the heart of my wind-down routine. The gentle, even weight helps me feel grounded and relaxed. It's become a signal to my body that it's time to rest, and I notice how much more easily I settle into sleep."

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Second Skin Sheets: "These are designed with naturally antimicrobial properties, helping to reduce buildup and keep your sleep environment cleaner night after night. They're low-maintenance, stay fresher for longer, and make a noticeable difference in how your bed feels overall."

Number four icon

The Philosophy

"Sleep is not a luxury, it's a foundation. When we're well rested, everything else flows more naturally—from how we feel to how we show up in the world."

Kathrin Hamm

Founder & CEO of Bearaby

Partner News You Should Know

Build Like Gronk—15% Off This Month Only

Gronk Fitness is running their April Strength Sale, and we've rounded up our top picks. Use code GRONKSTRENGTH15 at checkout for 15% off.


Shop the Sale →

BLOG OF THE WEEK

HSA Statistics, Facts, and Research for 2026

Read More →

Have questions?

We have answers.

Contact support@truemed.com

Invest in your health.

In Ig X Yt Tr Fb

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures


The content of Truemed emails are intended for informational and educational purposes only, and should not be considered medical advice. It is not a substitute for professional medical care, diagnosis, or treatment. 


We curate featured partners that share our commitment to true medicine. When you buy through Truemed links, we may earn a commission.

© 2026 True Medicine, Inc.

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