Clearance sale email from Thompson & Morgan drives purchases from budget-conscious gardeners through aggressive pricing and strategic bundling.
- Primary offer: Up to 90% off plants, bulbs, seeds, and supplies
- Hero bundle: 10 dahlia tubers for just £1 to maximize conversions
- Navigation: Category links (flowers, vegetables, offers) for cross-selling
Combines scarcity messaging with limited-time urgency to capture impulse purchases and boost average order value.