Warby Parker's Ketty comeback targets lapsed eyewear customers with an announcement of the statement frame's return. Combines bold hero imagery, excitement-driven copy, and scarcity messaging to create urgency around the limited re-release. Ideal for re-engagement campaigns:
- Reach dormant customers through nostalgic product positioning
- Drive conversions with FOMO and limited availability
- Showcase hero visuals for statement eyewear purchases
