Seasonal wardrobe refresh campaign from apparel retailer targeting style-conscious repeat customers who are ready to update their closet essentials. Encourages wardrobe updates and clothing rotation by strategically positioning curated basics and new seasonal styles as must-have go-to essentials. Leverages timely seasonal refresh messaging and relevance to drive repeat purchases and strengthen customer retention through engaging wardrobe rotation strategy and approach.
- Go-to styles positioning strategy
- Seasonal refresh messaging angle
- Repeat customer purchase driver
