Free shipping promotional campaign from Thompson & Morgan targeting gardening enthusiasts and plant buyers. 48-hour countdown creates urgency while complete catalog free delivery incentive eliminates shipping friction at checkout. Strategic promotion combines scarcity messaging with shipping cost removal to boost conversion rates. Includes navigation to product categories: flowers, vegetables, and seasonal offers. Designed for impulse-purchase trigger during time-sensitive window.
- All products include free delivery
- 48-hour time limit
- Removes purchase barriers