Last-day promotional campaign for Lands' End's International Swim Days event. Drives final conversions with bonus-day messaging, 50% sitewide discount, and free shipping on $50+ orders. Targets shoppers across swim, women's, men's, kids, shoes, and home categories using stacked incentives and scarcity-driven urgency messaging to maximize conversion volume and average order value before deadline.
- 50% sitewide discount on all merchandise
- Free shipping on $50+ orders
- Bonus-day urgency messaging