Cart reminder email for a trendy spring dress using proven retail psychology. Emphasizes social proof ("in everyone's cart") combined with scarcity messaging to trigger FOMO and purchase urgency. Leverages price psychology ($9.99 entry point), free shipping incentive ($75+ threshold), and hassle-free returns guarantee to eliminate objections and increase conversion rates. Primary audience: past customers and active cart browsers seeking confirmation to complete purchases.
- Social proof + scarcity psychology
- Multi-layered objection handling
- Strategic re-engagement
