Seasonal sandal launch for Rainbow Shops. Playful email targets fashion-forward women with emoji-driven subject ("Girl… it's sandal season") and incentive-stacking messaging. Free shipping and flexible returns create frictionless checkout experience to maximize summer footwear conversions and customer lifetime value through transparent value communication.
- Emotion-driven subject line
- Free shipping $75+ and in-store returns
- Casual brand voice engages target audience
