Zodiac-driven seasonal promotion for
luxury eyewear. Warby Parker targets astrology enthusiasts in Taurus season with celestial-themed product marketing, visual storytelling, and personalized customer messaging. Campaign leverages cultural moments and personality-based segmentation to drive seasonal collection sales.
- Sign-specific hero imagery with compelling visual design
- Astrology-based customer segmentation and personalization
- Seasonal positioning tied to personality traits and lifestyle
