Shiekh's
new member acquisition campaign leverages basketball nostalgia and court classics to drive loyalty program sign-ups. Redefined silhouettes appeal to sneaker enthusiasts while the 50-point bonus incentivizes immediate registration. Campaign architecture features category-driven navigation (men, women, kids, sale, releases) to maximize engagement and cross-selling opportunities.
- Registration reward: 50 loyalty points instantly credited
- Product focus: Court classics redefined with modern aesthetic
