Lands' End x ThredUp partnership Earth Day campaign celebrates sustainable fashion by blending new and secondhand apparel. This promotional email targets environmentally conscious consumers with curated seasonal essentials—swim, linen, shorts, Supima cotton, and more—using aggressive flash-sale pricing to drive immediate conversions among eco-aware shoppers seeking quality and sustainability.
- 70% off sale & clearance inventory
- 50% off full-price merchandise
- Secondhand sustainability positioning