VIP-exclusive graphic tee event email promoting new collection with 30% discount. Targets loyal customers with urgency through May 4th deadline messaging, designed to drive immediate product sales. Secondary conversion angle: SMS list-building with 15% signup incentive. Combines product discount, scarcity trigger, and behavioral incentive to maximize both revenue and channel growth.
- 30% off VIP event on new graphic tees
- May 4th deadline creates urgency
- Text signup drives 15% off bonus