Announce
Vera Bradley's newest Peanuts Collection to existing customers with ICYMI urgency messaging and free shipping incentive. Character-inspired designs paired with limited product showcase drives discovery and sales. Three-part email strategy:
- ICYMI subject line creates must-open urgency
- Free shipping promotion eliminates friction
- Bold imagery showcases four key items
Perfect for product launches, seasonal collections, or promotions requiring both urgency and incentive messaging to drive conversions.
