Monday motivation email for Blinkist designed to drive learning adoption and engagement among busy professionals. Targets aspiring learners and professionals seeking personal growth with limited time. Leverages the psychological fresh-start effect of Mondays combined with time-efficiency positioning (15-minute learning sessions) to overcome adoption friction. Features hero headline, brand logo, and prominent CTA button to streamline user enrollment and drive product engagement.
- Fresh-start moment psychology
- Time-saving positioning (15 min)
- Low-friction enrollment design
