Vera Bradley
Mother's Day campaign email using playful, conversational storytelling to build emotional connection with gift-givers. Features travel bags and Mother's Day collection through full-bleed hero imagery. Leverages dual urgency tactics to drive conversions: free shipping promotion (code freeship99) and time-sensitive order deadline (by 4/29 for ground shipping).
- Emotional narrative-driven design
- Free shipping code incentive
- Deadline-created urgency
