Clearance sale email from fashion retailer Lucky Brand promoting aggressive up-to-75% discount on last-chance seasonal merchandise.
- Primary offer: 75% off clearance inventory
- Conversion tactic: 15% bonus SMS signup incentive
- Messaging: High-urgency scarcity appeals to bargain hunters
Dual-discount approach maximizes conversion velocity on end-of-season stock while building SMS marketing list. Strategic use of limited inventory and time-sensitive messaging drives immediate purchase decisions among discount-motivated fashion shoppers.
