Progressive multifocal showcase from Warby Parker that converts curiosity to trial. A playful, conversational subject asking about progressives intrigues existing customers exploring premium vision solutions. Combines lifestyle imagery, product discovery, and dual CTAs—shop progressives or book an eye exam—to drive engagement and trial among multifocal-curious customers seeking vision upgrades.
- Playful subject line sparks curiosity
- Dual conversion CTAs (shop or schedule)
- Targets multifocal-interested customers
