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Vacation in a dress

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About this template

Cara Cara designer collection product launch email for new Rent the Runway customers. Introduces exclusive vacation-ready apparel through stunning lifestyle imagery paired with 20% first-order discount incentive (code GETDRESSED). Converts new sign-ups into trial customers by positioning premium, accessible-luxury designer styles for travel and special occasions without requiring long-term purchase commitment.
  • First-order acquisition incentive
  • Exclusive designer brand launch
  • Vacation wear positioning

Tags

#promotional#ecommerce#hero_image#none#fashion#light#shop_now#en#us#playful

Preview

Exclusive NEW styles from Cara Cara | Rent the Runway gives you access to thousands of designer styles for less than the price of one. Finally, a closet that moves and grows with you, no matter what.
Rent The Runway

20% off your first order: GETDRESSED

Meet Cara Cara
Octavia Top
Fiya Skirt
Lila Dress
Mackenzie Dress
Nash Midi Dress
Asbury Mini Dress
See More
“The Cara Cara woman loves to play with color and placement details. Spring 2026 captures the excitement of the social season's reawakening!”
Get Your Tickets
Rent Your Look
DOWNLOAD THE APP
DOWNLOAD THE APP

Rent the Runway | 10 Jay St | Brooklyn, NY 11201

© 2026 RENT THE RUNWAY, All Rights Reserved

Code applies (1) 20% off first RTR Reserve rental order of $30 or more (pre-discount and pre-taxes) and/or (2) reduces the price of ONE (1) RTR Membership as follows: to (A) $99 (+tax) for 5 items limited subscription closet plan (1st mo. only), (B) $103 (+tax) for 5 items full subscription closet plan (1st mo. only), (C) $114 (+tax) for 10 items (1st mo. only), (D) $173 (+tax) for 15 items (1st. mo. only), or to (E) $198 (tax) for 20 items (1st mo. only). At the end of the 1 month promotional period, your membership will renew automatically each month at the then applicable membership price listed in your membership settings until cancelled (additional taxes and fees may also apply). Memberships can be paused or canceled at any time by visiting your membership settings. Code may only be used once. Valid only for new customers (additional taxes and fees may also apply). Cannot be applied to PRO, existing memberships, existing orders, or other items for sale and has no cash value. Cannot be combined with other offers. Enter code at checkout. Code must be redeemed by 1/1/27 @ 2:59AM EST. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Void where prohibited. Offer may be modified or cancelled at any time.

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