Jomashop announcement drives
fragrance sales through fresh inventory expansion. Email highlights 1,000+ newly added premium scents, targeting repeat luxury fragrance customers. Combines scarcity messaging with multi-tier promotional tactics to drive engagement and conversions:
- Fragrance clearance up to 90% off established luxury brands
- Brand-specific sale: Jean Paul Gaultier fragrances 60% off retail
- Free shipping threshold incentive at $100+ purchase minimum
