Premium denim seasonal sale campaign from Lucky Brand offering 30% off select styles to drive sales and subscriber growth. Targets fashion-forward shoppers and loyal customers seeking quality denim at reduced prices. Campaign simultaneously builds SMS subscriber list using 15% next-purchase incentive while promoting bestselling cuts like the Addison Ultra Low Short and other premium denim offerings.
- 30% discount on select premium denim styles
- SMS subscriber incentive: 15% off next purchase drives list growth
- Promote bestselling denim cuts and seasonal styles