New shoe collection promotion email designed to convert browsers into multi-item buyers. Combines fresh arrivals with strategic incentive layering: $10 bulk discount when buying 2+, free shipping on orders over $75, and low-friction in-store returns. Targets fashion-forward, value-conscious shoppers using scarcity messaging and price-tier psychology. Perfect for seasonal launches, flash sales, or clearance campaigns seeking to increase average order value.
- Bulk discount drives multi-item cart fill
- Shipping threshold captures mid-range spenders
- In-store returns reduce purchase hesitation
