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Reach your business goals by linking to Google Ads

Bring your Google Ads and Google Analytics accounts together to make smarter business decisions. Once your accounts are linked, you can reach your most valuable customers and craft effective messaging in Google Ads.

Link Google Ads

Once you link, you can:

Measure your return on ad spend from each campaign, so you can make the most of your marketing budget.

Optimize your ad bids to drive conversions that are custom fit for your own unique business goals.

Unlock new automated capabilities to find the best audiences for each campaign and show more relevant and effective ads.

For detailed steps on how to link your Google Ads and Analytics accounts, visit the Help Center here.

Happy measuring,

The Google Analytics Team

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