This
reactivation email targets former Premium trial users with a second free month offer.
- Audience: B2B professionals, job seekers
- Tactics: time-limited offer, feature showcase, dual CTAs
- Layout: hero banner with profile image, icon-based feature grid
The warm beige header and clean white body create an approachable yet professional tone. Five core Premium benefits are presented with icons: custom button, InMail credits, profile viewers, LinkedIn Learning, and applicant insights. Two prominent CTAs drive reactivation with minimal friction.
