Gift-with-purchase email promoting a free denim tote for orders $350+, driving
weekend urgency and increased average order value. Velvet by Graham & Spencer uses a branded, tangible incentive tied to a specific spending threshold and time-limited messaging. Employs familiar product appeal and psychological pricing to encourage customers to meet the minimum purchase requirement.
- Free denim tote incentive
- $350 order minimum
- Weekend-limited urgency
- AOV increase tactic