Mother's Day weekend flash sale for Velvet by Graham & Spencer.
Drives weekend urgency with time-sensitive subject line ("Happening Now!"), exclusive gift-with-purchase offer, and new arrivals for men and women.
Strategy targets high-intent shoppers seeking Mother's Day gifts during peak gifting window. Limited-time incentive and product showcase designed to encourage impulse buys and increase average transaction value.
- Exclusive gift with purchase
- New arrivals showcase
- Weekend-specific urgency