Mother's Day apparel sale targeting gift-conscious shoppers with premium tee deals. Flash sale drives conversions through soft Supima basics at $15 plus sitewide discounts and stacked category offers. Strategic tiered pricing and featured product sections increase average order value across seasonal gift categories.
- $15 soft Supima tees—premium entry price point
- 50% off sitewide + 10% extra on tops—stacked incentives
- Featured gift sections: sweaters, totes, seasonal pieces