Premium
Supima cotton tee flash sale with Mother's Day seasonal positioning designed to re-engage repeat customers with limited-time pricing and stacked discounts. Emphasizes urgency with 'last chance' subject line and messaging to drive conversions before deadline closes. Includes cross-category product discovery to maximize basket size.
- 50% sitewide discount + additional 10% off tops and outerwear
- Women's and men's premium Supima tee collections
- Strategic cross-sells: Drifter sweaters, related apparel