Summer plant promotion email delivering 24 complimentary plants (£19.98 retail value) for just £6.99 delivery. Removes primary financial barrier targeting seasonal gardeners during peak spring/summer planting window. Conversion strategy leverages free product offer combined with minimal shipping-only cost to trigger impulse buying among
price-conscious garden enthusiasts.
- 24 free plants + minimal £6.99 shipping
- Seasonal peak-time positioning
- Psychological low-friction offer