Lands' End abandoned browse recovery email strategically offering
40% discount on previously viewed items with complimentary shipping on orders over $50. Merchandises all categories: SWIM, WOMEN, MEN, PLUS, KIDS, and HOME. Leverages personalized product history and tiered incentives—discount combined with shipping threshold—to overcome hesitation and maximize average order value.
- Abandoned browse retargeting with personalization
- Multi-tier incentive structure