RTR Marketplace launch email from Rent the Runway introduces customers to a new shopping destination featuring designer accessories, basics, and complementary pieces to complete their rented outfits. Strategically drives add-on purchases and increases customer lifetime value through visual styling inspiration, curated brand partnerships, and complete-the-look messaging targeting renters seeking wardrobe completion.
- New feature announcement
- Accessory and basics upsell
- Complete-the-look monetization
