This
promotional email from Wilko highlights outdoor toys and games for kids during half term and summer.
- Audience: Parents
- Purpose: Drive sales of outdoor toys
- Tactics: Hero image, product grid with price, direct CTA buttons.
Encourages customers to make their garden a fun destination and shop early for summer. Features trampolines, wheeled toys, playhouses, garden games, football goals, inflatable pools, climbing playhouses, skittles, electric motorcycles, and giant connect games.
